The Revenue Structure Assessment

Find out what it takes to step out of the selling seat.

In three weeks, you'll know where your revenue still depends on you, what's holding growth back, and what to do about it first.

Three weeks. Fixed scope. $6,500.

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Sales still runs through you

You've built a company that works. But you're on the big deals, you hold the key relationships, and the forecast lives in your head.

You may have hired a salesperson or two who didn't stick. You're wondering whether a sales leader is the answer or just another expensive bet.

Most founders here don't need more effort.

They need a clear picture of what's happening, and a plan that puts structure in place before headcount.

Who it's for

A good fit

Founders of B2B service companies doing roughly $3M to $20M who are still the main seller.

You're asking whether to hire a sales leader, your forecast feels like guesswork, or you want to know what it takes to step back without growth stalling.

Not the right fit

  • You want someone to generate leads for you.
  • You've already decided on your next hire and want validation.
  • You aren't open to hearing that some of the bottleneck is you.

What I do over three weeks

Founder sessions

How deals get won today, where you're involved, and where you want to be.

Customer conversations

Three to five customers on why they bought, why they stay, and what almost made them walk away.

Pipeline and CRM review

What's in your pipeline, how it's tracked, and how much you can rely on.

Deal review

Your last ten deals won and lost, to find the patterns.

What you get

A working session at the end of week three to walk through what I found. You leave with:

A founder dependency map

Where revenue still runs through you and what it takes to hand each piece off.

A clear hiring recommendation

A sales leader now, later, or a different role first, and why.

A 90-day plan

The first specific steps, written so you or your team can run it with or without me.

How it works

Week 1

Kickoff, founder sessions, and access to your CRM and pipeline.

Week 2

Customer conversations and the deal review.

Week 3

Analysis, then the readout session with the findings and the plan.

Fix the process before funding the growth

“At Prescription Aesthetics and Wellness, we built the sales process and operational foundation before any money went into advertising. The relationship continued well beyond the initial engagement.”

Owner/CEO, Prescription Aesthetics and Wellness

Common questions

How much of my time does it take?

About four to five hours across the three weeks, mostly in week one and the readout.

What happens after the assessment?

That's up to you. Most founders take the plan and run with it. We may talk about working together longer, with no expectation and no pitch in the readout.

Do my customers need to know what this is for?

I frame the conversations as a customer experience review. They're short, respectful of their time, and usually appreciated.

Can you just do part of it?

The assessment works because it looks at the full picture. If you need something narrower, we can talk on a call.

Ready to see what's really driving your revenue?

Book a short call to make sure the assessment is the right fit, and we'll set a start date.